case study:
premium jane
Category: Health & Wellness CPG (Supplements, Topicals)
Notables: multiple Forbes features, Club Pilates & Restore Hyper Wellness partnerships
Trusted with creating brand identity and giving the OG hemp brand a digital facelift, I independently managed Premium Jane's Creative and Marketing strategy and execution, including all Content productions, Social Media, Partnerships, and IRL.
Photography
studio, e-commerce, and lifestyle
One of the most underrated marketing levers, Email marries the brand's strongest creative with pointed offers to directly reach customers for immediate revenue (and when done right, lasting brand appreciation).
Stop Motion
stunning animations to stop the scroll
Social Media
From flash giveaways to interactive education, plus every meme in between, I kept PJ's community engaged and its posts culturally relevant
Hi-Fi Video
Professional B-roll turned into snappy Ads helps establish brand priorities and give campaign energy to product and sales stories
Lo-Fi Video
On-trend, responsive iPhone content that offers pure value without a product push builds trust and reflects an understanding of the audience, creating community
Influencer / CGC
Essential for balance (and reach): working with content creators and influencers to show Premium Jane IRL
Partnerships
Sampling across North America in partnership with Xponential Fitness brands (Club Pilates and Restore Hyper Wellness) included Recovery-inspired studio events, social media collaborations and in-store merchandising of fitness-aligned SKUs.
Activations
Showing up in the local community is an important part of IRL strategy. I built unique pop-up offers for existing community activations, such as a Lifted Yoga concept to promote Premium Jane's new hemp flower line (featured). Event kits included branded swag, bounceback coupons & edu materials to create interactive and memorable experiences for guests.
